How Our Sales Team Combines a Personal Approach with Efficient Technology
The Sales team at Transuniverse was recently expanded with three new colleagues. It now consists of four and a half ‘Outside Sales’ account managers, supported by four team members in ‘Inside Sales’. “Thanks to this reinforcement, we can respond more quickly to customer needs and offer a more personal service,” says Sales Manager Thierry Deltour. Together with Chairman Frank Adins, he introduces the team and explains how smart technology takes their work – and that of the customer – to the next level.
Who is part of the Sales team?
Thierry: The Outside Sales team includes myself, Dennis, Filip, Theo, and Rudy, who works part-time. We’re out on the road every day visiting customers. The Inside Sales team consists of Koen, who coordinates between the internal and external teams, as well as Saskia, Houda, and Wouter. In addition, spot orders are processed within half an hour by a team of three colleagues in Romania.
How is the team structured?
Frank: Our Outside Sales staff are dedicated account managers who actively go out to strengthen customer relationships and identify new opportunities. They are divided by region, giving them in-depth insight into the local market and logistical challenges. This allows them to offer targeted solutions and build strong, trusted relationships with customers.
What is the role of the Inside Sales team?
Thierry: The Inside Sales team plays a key role in internal follow-up and administration. They ensure the accurate handling of customer data, quotations, and transport orders. Thanks to their expertise in transport management systems (TMS) and their analytical skills, they streamline processes. This allows our account managers to focus on personal contact and strategic advice.
Which tools do you use?
Frank: At Transuniverse, we invest not only in people but also in high-performance, data-driven digital tools – and our customers benefit from that as well. For example, we offer an online portal where customers can calculate prices, book transports, and track their shipments in real time. This creates an efficient workflow, with greater transparency and control for our clients.
How is the collaboration between Outside and Inside Sales?
Thierry: Close collaboration between Outside and Inside Sales is essential – but so is the connection between the sales and operations teams. This allows us to follow up on each transport order quickly and accurately, and to respond flexibly to the customer’s needs. It reinforces our personal approach.
Sales as Ambassadors of Transuniverse
Frank: Our Sales team members are much more than just salespeople – they are ambassadors of Transuniverse. That’s why it’s crucial that they not only possess strong commercial skills but are also well-informed about what’s happening within operations and administration. Only then can they truly support customers, think proactively, and propose practical, achievable solutions. This cross-pollination of knowledge and involvement makes them fully-fledged representatives of our company – with a broad perspective and the customer’s trust as the ultimate result.
